AI-generated content
AI wrote the draft. An editor makes it publishable.
AI produces drafts fast. Publishing still needs verification, structure, audience context, voice and a person willing to stand behind it. Post the draft; a vetted editor finishes it, and the record shows exactly what they changed.
The gap
Where the generated version stops.
Google's own guidance asks who created the content, how, and why. A draft nobody verified, in a voice nobody owns, does not survive that question. Editing is not a polish step; it is where the content becomes yours.
What the editor does
The work that usually follows.
Not every job needs all of it. Most need more than the requester expected. Each line becomes part of the definition of done or a priced addition.
- Pick the draft, or the parts of several drafts, worth keeping
- Verify every claim, number and name against a primary source
- Restructure for the reader: what do they need first?
- Rewrite in your voice; remove generic phrasing and hype words
- Add what only you know: experience, examples, a position
- SEO and formatting: headings, links, metadata, images with alt text
- Legal or compliance review where claims need it
- Approve, publish, and record how AI was used
Starter definition of done
What "finished" means for this kind of work.
Edit this when you post, or let the editor propose a tighter one at Match. It is what they quote against, work toward and submit against, and what you approve against.
Who posts this
Marketers with a content calendar, founders publishing under their own name, agencies with client drafts, anyone who must be right in print.
Who finishes it
Editors and content specialists, vetted for exactly this.
Reviewed by a peer in the same craft, proven on a paid trial, with a public record of jobs finished and first-round approval rate.
Post it. A editor finishes it.
Funded before work starts. Paid when you approve. Every change on the record.